Jan 19, 2015
As experts in Customer Relationship Management (CRM) construction and implementation we often start out answering questions such as “What is CRM?”. We thought we’d have a go at posting it online so others can at least get an understanding of it before deciding how best to implement one into their business.
So what is CRM?
CRM is a way of managing all your organisation’s communications and activities with customers both existing and potential. It’s an intelligent way for companies to analyse their customer’s interactions and history, with a view for businesses to use the data to enhance their customer relationships.
CRM software is made to gather data between the customer and the organisation – customers’ contact information and buying history/preferences. With a central hub or database, business employees can access and manage all they information they need. They can also automate many processes such as recurring tasks, meetings/calendar invites/alerts and reports.
CRM enables you and your business to spend more time on things that matter and less time on the tasks that don’t.