What is CRM?

Jan 19, 2015

As experts in Customer Relationship Management (CRM) construction and implementation we often start out answering questions such as “What is CRM?”. We thought we’d have a go at posting it online so others can at least get an understanding of it before deciding how best to implement one into their business.

So what is CRM?

CRM is a way of managing all your organisation’s communications and activities with customers both existing and potential. It’s an intelligent way for companies to analyse their customer’s interactions and history, with a view for businesses to use the data to enhance their customer relationships.

CRM software is made to gather data between the customer and the organisation – customers’ contact information and buying history/preferences. With a central hub or database, business employees can access and manage all they information they need. They can also automate many processes such as recurring tasks, meetings/calendar invites/alerts and reports.

CRM enables you and your business to spend more time on things that matter and less time on the tasks that don’t.

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