CRM Case Study: Integrated CRM solution ideal fit for IMV
Feb 18, 2015
Read this CRM Case Study on how one company found their ideal CRM solution:
The Company
IMV are a world leading global company offering Vibration Test Solutions and Services with physical locations across Europe and the Globe.
Challenge
IMV has always been a dynamic and forward looking Company with their product offerings and IMV places a high demand on their internal IT systems that supports the delivery of their world class solutions. With the continued growth of the customer base and increasing staff levels, the CRM solution used by the company failed to meet the rapidly changing needs and the system was too rigid to allow it to be modified to fit IMV’s needs.
The company invested a great deal of time into reviewing and evaluating suitable CRM/ERP products but failed to find a solution that would fit into the way the company worked. IMV approached Cambridge Software for a custom solution that avoided the need for them to change current processes to fit the software and more importantly for a solution that would grow and adapt with the business.
The Solution
After an initial project to understand IMV’s current and future needs, some of the identified key functionality included:
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General CRM functionality
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Simple to use by staff across Europe and Japan without any formal training
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Flexible to capture additional data without changing the core system
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Single language (English) interface with ability to capture information and produce quotations/proposals in the native language of the customers
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Control of costs and prices in Euros with multi-currency quotations
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Integration with MS Exchange and MS Outlook
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Automatic email communication capture and filing
Cambridge Software recommended the implementation of EliteBMS as the core system along with a scheduled release of custom functionality to meet all the needs.
John Goodfellow, Director of IMV Europe Limited, commented “It was critical to our business to find a partner that understood our needs and was flexible enough to fit with the way we wanted to work. I really appreciated Cambridge Software’s approach by not just accepting our requirements but rather questioning and working with us to develop our processes and systems. It is an absolute pleasure working with the Cambridge Software team.”
To find out more about Cambridge Software’s services and products please contact us via email solutions@cambridge-software.com or phone 01223 626265.